Google's line is 2.5 seconds. Slower than that, the page is scored as failing, and the visitor has usually left.
Your site gets a 2.0 second budget, measured on a phone, not a desk.
This page, on this device, just now
…
budget 2.0 s
Websites that convert. Visibility that matters.
Fuquay-Varina, NC. Taking new work.
Fast, clear websites for small businesses, and the work that gets them found in AI search.
Three services. One person accountable.No hand-offs between an agency, a freelancer and an SEO vendor. The person who designs it is the person who ships it and reads the analytics.
AI search analysis. Website design. Reviews & reputation.GeoSentinel AI, All Phase Laser, Rocket Your Rank: the tools running behind them, built here.
After dark, online, when someone asks an assistant who to call, most small businesses are not there at all. This is the work that puts a light on.
Then the light comes on
One light, and the whole valley knows where you are.
Benchmarks
Numbers we are willing to be judged on.
Every site I build ships against these four numbers. This page is grading itself against them right now, on this device.
- 0sLargest Contentful Paint budgetmobile p75 · Google allows 2.5s
- 0kbJavaScript budget per pagetransferred, compressed
- 0%Pages prerendered as HTMLno content behind JavaScript
- 0Third-party tracking pixelsby default, on every build
Heavy scripts are why a site feels slow on a phone, and phones are where your customers are.
Your site ships under 180 kb of script on every page.
What this page actually sent you
…
budget 180 kb
If Google and the AI assistants cannot read your page as plain text, you are not in the answer.
Every page I build is real HTML before a single script runs.
This page, fetched again and read as text
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headline must be in the served HTML
Every outside script slows the page down and follows your customers around the web.
Your site contacts nobody but you. No tracking pixels, by default.
Outside hosts this page contacted
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budget 0
Measured on your device, just now. Each pass lifts the fog.
The non-negotiables, in writing.
Six things every build is held to, whatever the budget.
- Accessibility
WCAG 2.2 AA
Contrast, focus order and keyboard paths checked on every build.
- Performance
Budgets before launch
A page that misses its LCP, INP or CLS budget does not ship.
- Privacy
GDPR / CCPA ready
Consent-aware analytics and no third-party pixels by default.
- Data
Schema.org validated
Structured data checked against the Rich Results and schema validators.
- Local
NAP consistency
Name, address and phone kept byte-identical to the Google Business Profile.
- Ownership
Your accounts, your DNS
You hold the domain, hosting and analytics. No hostage hosting, no licence traps.
Read it before you buy it.
Every sample is published in full. Read one end to end and decide whether it is the standard you want on your own site.
All samples
All Phase Laser
Laser engraving and custom apparel · Website · 2 min read · live site
A Beginner's Guide to Loose-Leaf Tea
Retail and specialty food · Blog post · 6 min read
Should You Repair or Replace Your HVAC System? A Straight Answer
Home services · Blog post · 2 min read
5 Signs You Need a New Roof (Before the Next Storm)
Roofing · Blog post · 2 min read
Every sample is a real page, not a mock-up. The live sites are the ones you can visit.
The deliverable is code you could read.
Four steps, no black boxes. These are real artifacts from this site, the same ones running on the page you are reading.
- 01
Look at what you have
A 20-minute call on screen: the site, the Google Business Profile, and what AI assistants currently say about you.
- 02
Agree the fixes
You get a short teardown with the three things worth doing first, and fixed-scope pricing. No retainer required.
- 03
Build it
Fast pages, real structured data, accessible markup. Performance budgets are checked before anything goes live.
- 04
Measure it
Search Console, GA4 and repeat AI-visibility checks. If a number does not move, we say so and change the plan.
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"@id": "https://www.marifradesigns.com/#organization",
"name": "MariFra Designs",
"telephone": "+1-919-285-1426",
"address": {
"@type": "PostalAddress",
"addressLocality": "Fuquay-Varina",
"addressRegion": "NC",
"postalCode": "27526",
"addressCountry": "US"
},
"areaServed": [
"Fuquay-Varina", "Holly Springs", "Apex",
"Cary", "Garner", "Raleigh"
]
}Copy them, run them, check our work.
The questions people actually ask.
What comes up on nearly every first call, answered here so you do not have to book one to find out.
- How much does a website cost?
- Most small-business sites here land between $1,500 and $5,000 depending on how many pages you need and whether the content is written already. You get a fixed price before any work starts, so the number you approve is the number you pay. There is no monthly platform fee to me, because the site is yours and it runs on hosting you own.
- How long does it take?
- A straightforward five-page site takes two to three weeks from the day content is ready. The part that usually sets the timeline is not the build, it is waiting on photos, service descriptions and logins. If you have those ready, it moves faster.
- Do I have to leave my current website platform?
- No. If your site is on Shopify, WordPress, Squarespace or Wix and it is working, the answer is often to fix what is slow or unclear rather than rebuild it. A rebuild makes sense when the platform is costing you money every month, when the site cannot be made fast, or when it was never set up to be found in search.
- What is AI search visibility, and does it actually matter yet?
- It means being named when someone asks ChatGPT, Perplexity or Google's AI answers for a recommendation in your industry and area. It matters now because those answers are already replacing the first click for research questions. The work is unglamorous: correct structured data about your business, consistent name, address and phone across the web, and pages that answer questions directly enough to be quoted.
- Will I rank number one on Google?
- Nobody can promise that, and anyone who does is selling something. What can be promised is the work that makes ranking possible: a fast site, correct technical setup, structured data, and content aimed at what your customers actually type. For a local business the bigger opportunity is usually the map results rather than the regular listings, and that is driven mostly by your Google Business Profile and your reviews.
- Do you work with businesses outside Fuquay-Varina?
- Yes. Most local work is in Fuquay-Varina, Holly Springs, Apex, Cary, Garner and Raleigh, and remote clients anywhere in the United States are welcome. Local clients get in-person meetings if they want them. Remote clients get the same work over video.
- What do you need from me to start?
- A short call, access to your domain and current hosting, your logo if you have one, and whatever photos and service descriptions exist. If the content does not exist, that gets scoped as part of the project rather than left as your homework.
- What happens after the site launches?
- You own the domain, the hosting account and the analytics. Nothing is held hostage. If you want ongoing help with content or visibility, that is a separate arrangement you can start or stop, not a contract you are locked into.
Still not answered? Ask me directly, or call (919) 285-1426.
Ready to improve your online presence?
Tell me the goal and the deadline. If I am not the right person for it, I will say so on the first call.
Prefer the keyboard? Press ⌘ K anywhere on this site.
0 of 4 checks run on your device, 0 passed.
What happens next
- 01A 20-minute call. We look at your site together, on screen.
- 02A short teardown with the three fixes worth doing first.
- 03Fixed-scope pricing. No retainer, no long-term contract.
Fuquay-Varina, NC · Holly Springs · Apex · Cary · Garner · Raleigh · remote